EVENT

MANAGEMENT

Give life to your brand

Discover

Planning, management and event coordination

Venue setup

Festivals and shows

Corporate, private and open-public events

Themed event, promotional and product launch

New technologies integration

Production and logistics

Entertainment and animation

LOLË WHITE TOUR

MANDATE

Designing a unique and inspiring yoga event while incorporating it into an iconic or well-known venue of selected cities.

THE EXPERIENCE

  • Designing an event where participants create the event themselves by dressing in white.

  • Choosing majestic places in big cities.

  • Dedicating the event to peace.

  • Exporting the event to more than 10 cities around the world in magical places such as the Eiffel Tower, the Grand Palais, the Montreal Museum of Fine Arts and the Olympic Stadium.

FACTS

  • 55,000 attendees and more than 1.3 billion media impressions.

  • 25 million impressions on social media.

  • More than 1500 volunteers present at the event.

UNIBROUE + MEGADETH

MANDATE

Organizing the launch of the new beer À tout le Monde brewed by Unibroue at the request of Dave Mustaine, leader of the band Megadeth. Take advantage of the opportunity and the noise caused by the launch to obtain a significatnt increase in sales volume and market share in Quebec but mainly in the United States.

THE EXPERIENCE

  • Organization of an industry contest to host the launch party based on the number of Unibroue beers sold in cities and bars.

  • Organization of 2 launch party events for the contest winners (highly targeted clientele) in Orlando and Quebec. More than 500 participants per event.

FACTS

  • 55,000 attendees and more than 1.2 billion media impressions.

  • 25 million impressions on social media.

  • More than 1500 volunteers present at the event.

  • More than 425,000 usage of the hashtag #megadethbeer

  • More than 11,000 new followers / Video sharing: 412,587 views.

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